Guides & Insights

The Blog

Practical, step-by-step guides on SEO, Google Ads, and analytics — written from real client work.

How to Set Up Google Analytics 4: Complete Setup Guide

A step-by-step walkthrough for creating a GA4 property, configuring a web stream, installing the Google tag, and verifying tracking.

How to Request BigBasket Retailer Custom Audience and Basket Insights

A short actionable guide to requesting Retailer Custom Audience and Basket Insights access from BigBasket for Meta Collaborative Ads.

Google Tag Manager Event Setup Guide for Business Websites

Learn how to set up Google Tag Manager events for a business website, connect events to GA4, test tracking, and publish the GTM container.

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