Retailer Custom Audience and Basket Insights are premium options inside a Meta Collaborative Ads partnership. If BigBasket hasn't enabled them yet, you need to formally request activation before you can use them in campaigns.
Objective
Request BigBasket to enable the Retailer Custom Audience and Basket Insights premium options for your Meta Collaborative Ads partnership.
1. Check Meta
Go to:
Check Retailer Custom Audience and Basket Insights. If either option shows "Request this premium option from partner," BigBasket needs to approve and enable the feature.
2. Send the Request to BigBasket
Use a request along these lines:
Subject: Request to Enable Retailer Custom Audience and Basket Insights
Hi Team,
We would like to activate the following premium options for our Meta Collaborative Ads partnership with BigBasket:
- Retailer Custom Audience
- Basket Insights
Meta currently shows "Request this premium option from partner" for these options.
Please enable or approve both features for our associated Meta Business Manager and Ad Account.
Meta Business Manager ID: [ID]
Meta Ad Account ID: [ID]
Brand: [Brand Name]
Please confirm once the features are activated and let us know what audience segments and basket insights will be available to our brand.
Thanks.
3. Validate After Approval
Return to Meta → BigBasket Partnership → Premium Options and confirm that both features are enabled.
- Retailer Custom Audience: Use the available BigBasket retailer audience in your Collaborative Ads campaigns.
- Basket Insights: Review available product or category purchase associations and use them to inform audience strategy, product positioning, and creative messaging.
4. Performance Test
Test the BigBasket Retailer Custom Audience against your existing targeting. Track CPM, CTR, CPC, Purchases, CPA, and ROAS. Use Basket Insights to identify relevant product combinations and shopping occasions for future creatives.
Important
Do not request customer names, phone numbers, emails, or customer databases from BigBasket. The request is for audience activation and basket insights through the Meta Collaborative Ads partnership only.