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SEO & Google Ads Specialist
Driving Measurable Growth

8+ years of experience in SEO, SEM, and digital marketing, delivering data-driven strategies that increase traffic, generate leads, and maximise ROI.

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8+
Years Experience
4+
Years with Sydney Digital Agency
100+
Projects Delivered
About Me

Hi, I'm Rakshit Panchal

I'm a results-driven SEO and Google Ads specialist with over 8 years of hands-on experience helping businesses achieve measurable growth through strategic digital marketing.

My expertise spans technical SEO audits, keyword research, on-page and off-page optimisation, Google Ads campaign management, and data analytics. I focus on delivering sustainable results through ethical, white-hat practices that build long-term value.

I've worked with businesses across Australia, India, Canada, and beyond — helping them improve organic visibility, drive qualified leads, and maximise their ROI from digital marketing investments.

Authority Backlinks Secured

High-DA publications & mentions

GoDaddyWikipediaCMSWireDatabox
MarketingSherpaTechBullionMailmodo
8+
Years of SEO & SEM Expertise
AU & Global
Client Experience

My Approach

Data-Driven
Every decision backed by analytics
White-Hat Only
Ethical, sustainable strategies
ROI-Focused
Results that impact your bottom line
Transparent
Clear reporting, no jargon
Featured Experience

Sydney Digital Agency

4+ years as SEO Manager (Contract), delivering results for Australian businesses

SEO Manager (Contract)

Sydney Digital Agency
2021 – 2025  ·  Sydney, Australia

Key Responsibilities & Achievements

  • Managed end-to-end SEO strategies for Australian business clients
  • Conducted comprehensive technical SEO audits identifying crawlability and indexing issues
  • Performed competitor analysis and Australian search intent-based keyword research
  • Implemented white-hat on-page and off-page SEO optimisation
  • Executed HARO campaigns and targeted outreach for authority backlinks
  • Secured backlinks and brand mentions from high-DA publications including GoDaddy, Wikipedia, CMSWire, Databox, MarketingSherpa, TechBullion, and Mailmodo
  • Developed content strategies aligned with Australian search behaviour
  • Improved site architecture and implemented structured data markup
Expertise

Proficiency & Core Skills

Comprehensive expertise in SEO and Google Ads, driving sustainable growth and measurable ROI through data-driven strategies.

SEO

Search Engine Optimisation

Technical SEO Audits
Comprehensive audits identifying crawlability, indexing, and performance issues
Keyword Research
Search intent-based keyword strategy for maximum relevance and rankings
On-Page Optimisation
Content, meta tags, and site structure optimisation for search engines
Link Building
White-hat backlink acquisition from high-DA authoritative publications
Local SEO
Google Business Profile optimisation and local search visibility
Technical Implementation
Schema markup, Core Web Vitals, and site architecture improvements

Google Ads / SEM

Paid Search Marketing

Google Search & Display
Targeted campaigns reaching customers with high purchase intent
Lead Generation
Conversion-focused campaigns designed to generate qualified leads
CPC Optimisation
Reducing cost per click while maintaining quality traffic
Ad Copy & Testing
Compelling ad copy with ongoing A/B testing for improvement
Conversion Tracking
GA4, GTM & Looker Studio integration for complete visibility
Campaign Optimisation
Continuous optimisation to maximise advertising ROI
Case Studies

Real Results for Real Businesses

Data-backed case studies demonstrating measurable outcomes from SEO and Google Ads campaigns.

Sydney Digital Agency

SEO Campaigns – Australian Clients

SEO Manager (Contract) · 2021–2025

0 → 37
Domain Rating
GoDaddy, Wikipedia, CMSWire
Publications
Databox, MarketingSherpa +2
Additional Mentions
Improved
Rankings Across Target Keywords
The Challenge

Multiple Australian client websites needed comprehensive SEO strategies to improve organic visibility, rankings, and sustainable traffic growth in competitive markets.

Strategy Applied
  • Comprehensive technical SEO audits for each client
  • Competitor analysis and Australian search intent keyword research
  • Strategic on-page and off-page optimisation plans
  • White-hat authority backlink acquisition campaigns
Business Impact

Delivered sustainable organic growth for multiple Australian businesses through ethical, white-hat SEO practices, establishing long-term search visibility and authority.

Google Ads

Google Ads – Great Britain Waffle

Lead Generation & Conversion Optimisation

3×
Lead Increase, Tripled Monthly Leads
16.47%
Conversion Rate, Up From 4.31%
₹168
Cost Per Lead, Down From ₹569
1,416
Total Conversions in 11 Months
The Challenge

The client needed to significantly increase monthly leads while reducing cost per acquisition to improve marketing ROI.

Strategy Applied
  • Restructured campaign architecture for better targeting
  • Implemented conversion-focused keyword strategy
  • Created compelling ad copy with strong CTAs
  • Set up comprehensive conversion tracking
Business Impact

Transformed the client's paid advertising performance, tripling lead generation while reducing cost per lead by over 70%, delivering exceptional ROI.

Google Ads & SEO

Gurukrupa Printwell

Integrated Digital Marketing Campaign

12,100
Ad Clicks
377K
Impressions
₹9.06
Average CPC
3,335
Goal Completions
The Challenge

Required a comprehensive digital marketing approach combining paid and organic strategies to maximise inbound enquiries and brand visibility.

Strategy Applied
  • Integrated Google Ads and SEO campaign strategy
  • Targeted keyword research for both paid and organic
  • Landing page optimisation for conversions
  • Performance tracking and continuous optimisation
Business Impact

Successfully combined paid and organic strategies to drive significant inbound enquiries, establishing strong market presence and consistent lead flow.

SEO

SEO – Canadian Business

International Traffic Growth Campaign

2×
Total Traffic, Doubled in 3 Months
1.5×
Organic Traffic, 50% Increase
Improved
Search Rankings for Key Terms
3 Months
Timeline
The Challenge

The client needed rapid improvement in website traffic and organic search visibility to support business expansion goals.

Strategy Applied
  • Technical SEO audit and remediation
  • Content gap analysis and strategy
  • Targeted keyword optimisation
  • Authority building through quality content
Business Impact

Achieved rapid traffic growth through focused SEO efforts, doubling total website traffic within just three months and positioning the business for continued growth.

Tools & Platforms

Industry-Leading Tools

Leveraging the best tools in the industry to deliver data-driven insights and measurable results.

SEMrush
Google Search Console
Trello
Ahrefs
Google Ads
Quillbot AI
Ubersuggest
Google Looker Studio
Copyleaks
Moz
Google Tag Manager
Later
Facebook Business Manager
Google Analytics 4
MS Office
Get in Touch

Let's Connect

Interested in discussing opportunities or have a project in mind? Feel free to reach out via phone or email.

📞 +91 99789 94664 ✉ rakshit.panchal2806@gmail.com